Publishing Today: Flipbacks, The Future of Publishing?

Today see’s the launch and publication of Hodder’s new “revolutionary” books design. In actually fact it’s nothing new, but revolutionary? More than likely!

Hodder’s BIG Idea

For a very long time books have been available in two main formats, paperback and hardback. More recently eBooks, kindle, audio books and a plethora of multimedia formats have been created but none have yet to supplant the original. This new design is far closer to the paperback we all know and love but supposedly allows us to read in a more fluent way!

This new ‘Flipback’ design flips to the classic book 90® so that it opens more like a landscape flip chart or sketch book. This allows for much more text on each double page and apparently creates a “much improved reading experience” despite being the size of a cassette tape! (For those who can’t remember or never used cassette tapes, that’s rather small!)

“If you've ever whined about how the Kindle, compact though it may be, doesn't have the look or feel of a nice printed novel – put this in your pipe and read it: the newly invented "flipback" book. Released in Britain this summer, it is being touted as the, er, new Kindle: the tome that's smaller and lighter than an e-reader, but made out of pages, not bytes.
 It is all the rage in Holland, where it was introduced in 2009, and has since sold 1m copies. A version has just been launched in Spain, France is next, and the flipback reaches UK shores in June, when Hodder & Stoughton will treat us to a selection of 12 books. They cost £9.99, and will include David Mitchell's Cloud Atlas and Stephen King's Misery.” The Guardian

So, great titles, tiny format, portable, affordable, what’s the downside? Well, there is one, paper. The paper these books are printed on is like the super thin paper you see in bibles! While this isn’t a massive problem, it might become irksome in damp or highly windy conditions. That said, Amazon consider it a serious threat to the kindle dominance of the portability market for several reasons:

1)      A book doesn’t need charging or Internet connection.

2)      Combines the feeling of having a real book with the portability of an e-reader/kindle device.

3)      Very affordable compared to the average price of £120 for an e-reader/kindle device!

The above considered, I don’t think the flipback will replace the kindle or the standard formats, but certainly has a place in the market. Commuters will love this light weight, small surface area format as will libraries and holiday makers wanting to cut down their bag weights.

The initial release is quite small, 12 books in total.
These are listed and available for sale on the A Great Read Website.
ORDER NOW FOR 30% OFF THE RRP!



The following Flipback books are now available at A Great Read.co.uk Tinker Tailor Soldier Spy

Shades of Grey

Adventure of English

One Day

Misery

Piece of My Heart

My Sister's Keeper

The Other Hand

Liar's Poker

Welcome: What is to Come

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For those of you who haven’t heard of us, we are an online book retailer stocking a massive variety of literature spanning every genre imaginable at amazing discount prices!

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Posts will be made daily from now on following this schedule:

MondayThe General title book review. A review of one of our many titles from Jamie Oliver to Stephen King!
TuesdayComing Soon... All the most looked forward to titles for the year, READ ABOUTH THEM HERE FIRST!
WednesdayThe Christian book/author review of the week. We’ll take a look at one of our Christian titles or Christian authors and give you everything you every wanted to know about them!
ThursdayPublishing Day! Thursday is the day of the week most publishers choose to release their new publications. So, we’ll give you the low-down on all the newest titles winging their way onto the shelves hear at A Great Read.
FridayWeekly Bestsellers! Friday see’s the release of the weekly bestsellers lists. We’ll give you the round up of the weeks most popular books and give our opinions on just why they are doing so well!
SaturdayProject X. A wonderful surprise for those who wait!
SundayEditor’s Choice Book Review. On Sundays we will post a book review on a stock book we here at the office especially love. We see thousands of book a week so when we really decide we like something, it’s a safe bet to say it’s worth a read!

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