Today see’s the launch and publication of Hodder’s new “revolutionary” books design. In actually fact it’s nothing new, but revolutionary? More than likely!
Hodder’s BIG Idea
So, great titles, tiny format, portable, affordable, what’s the downside? Well, there is one, paper. The paper these books are printed on is like the super thin paper you see in bibles! While this isn’t a massive problem, it might become irksome in damp or highly windy conditions. That said, Amazon consider it a serious threat to the kindle dominance of the portability market for several reasons:
1) A book doesn’t need charging or Internet connection.
2) Combines the feeling of having a real book with the portability of an e-reader/kindle device.
3) Very affordable compared to the average price of £120 for an e-reader/kindle device!
The above considered, I don’t think the flipback will replace the kindle or the standard formats, but certainly has a place in the market. Commuters will love this light weight, small surface area format as will libraries and holiday makers wanting to cut down their bag weights.
The initial release is quite small, 12 books in total.
These are listed and available for sale on the A Great Read Website.
ORDER NOW FOR 30% OFF THE RRP!
The following Flipback books are now available at